The ultimate solution to any quest is the Google. It is sometimes even scary to think about what could have the world looked like if it did not have Google. In relation to that, I recently saw somewhere an ad about business greeting cards, like business Christmas cards, and business birthday cards. When I typed in business greeting cards into Google, I saw a very large variety of all the possible cards that one could have ever possibly imagined…as I think…And I started to wonder, what is the difference between, say, business Christmas cards and general birthday cards. One of the differences, obviously, is that ones are for Christmas, and the other ones are for Birthday. Well, what I figured out is that the business cards are much more elegant, stylish, business-oriented, and conservative than regular cards, like thanksgiving cards. One card that I focused on was a holiday New Year’s card, targeted for corporations. While all the New Year’s cards that I remember for this year have had the themes of champagne, Christmas trees, candy, chocolate, and generally all the party-associated elements, this one was very strict, business-oriented, and rather conservative. It had the deep blue background, oriented horizontally, and bright, colorful air-filled balloons. The balloons are portrayed as slowly rising in the air, with a perspective such they are bigger in the front and smaller in the back – the observer is looking “through” the balloons. Each balloon is striped horizontally, with violet, white, yellow, red, and blue interchanging stripes. On the right from the rising balloons, there is a vertical inscription, saying “2008”. The overall impression that this business card makes is that the person giving this card to a, say, a business partner, or simply a coworker, is business-minded, very much to the point, quick, and rational. I do not know how that is achieved (excellent graphic designers!), but the impression that the card makes is that the person who gives it is also responsible, makes successful decisions quickly, and is always able to respond properly to any situation or action. And, very much irrelevant, but, just to conclude, is that I believe that these business cards have not been around for too long…

Comments are closed.