One person that I know is very much involved into flower exhibitions and flower exhibition design. At first, when I first learned about these flower fair stands, I started to think about how much a floral artist has to know and feel in order to be successful at decorating exhibition stands with flowers and flower-related items. At first, to me, a person that I believe has some sort of artistic vision, it seemed almost impossible to decorate all the exhibition stands beautifully, since I could not understand (and still do not really understand) how to combine flowers to make them look perfect and absolutely beautiful, not just so that they look “somehow” together. As I understand, flower stand construction takes a lot of artistic vision, as much as physical endurance to be able to patiently assemble all the trade show stands, as well as all the flowers, carefully and attentively. Usually, when I picture the typical (as I understand it) flower exhibition stand design, I see a white wooden wall, with white little holes in it to be able to attach flowers, not too big, maybe about 2 meters in height and about 2 meters in length, with all the various flower combinations on it. I guess it has to be white, so that the wall color does not interfere with the overall impression that the flower combination makes. Technically, as I see it, flower exhibition design is a rather subjective and personal, intimate thing, since the decoration of the exhibition, like the exhibition Germany that I have recently seen, depends on the view of the person who works with the flowers. Another thing that worries me (well, not really worries, but makes me wonder) when I start thinking about all these flower exhibitions is how to preserve flowers so that they stay fresh for long periods of time, to be available to exhibition goers for a rather lengthy period, like several days? It seems to me that flowers, even when put in water, start to fade in about three to four days…I guess that people who work on these exhibitions have their “secrets” to keep the flowers fresh and beautiful!

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