Sun 27 Jan 2008
Today’s Los Angeles Times reports on the efforts of L.A. developer Sonny Astani to bring his memories of “Blade Runner” to life in the city’s Figueroa district. As shown here, Astani’s seeking approval for a 14-story high ‘billboard’ made up of “of tiny panels embedded with LEDs, or light-emitting diodes — a concept viewed by some at City Hall as the next frontier in outdoor advertising.” While massive billboards already exist, Astani’s would be the first with moving images — and would face right out onto the 110 Freeway, where drivers so desperately need distractions like this.
Reading through Astani’s comments, one gets the sense that he didn’t notice that Blade Runner’s vision is dystopian, not utopian. Then again, he’s not alone: the story also focuses heavily on desires among developers in the district to turn Figueroa into Times Square West, like that’s a good thing.