Sun 16 Mar 2008
UC San Diego Physics B.A. Philip Rosedale has decided to move up within Second Life, the virtual world his Linden Lab created, to make room for an experienced manager who can manage the world’s explosive growth:
Rosedale founded Second Life, the 3-D virtual world in which players can fly, look like rock stars and build their own palaces, as well as pursue less savory endeavors, in 1999. The fanciful role-playing game now has about 500,000 active users.
The virtual world grew rapidly over the last two years. The number of people who pay $9.95 or more for a premium membership (you can also use the site for free) nearly doubled to 93,219 in late 2007 from the year before. Corporate sponsors such as Nissan Motor Co., Dell Inc. and Best Buy Co. bought virtual land and set up shop in Second Life with the hope of marketing to its residents.
Dean Takahashi at VentureBeat has an interesting review of The Making of Second Life: Notes from the New World, the recent book by Catherine Winters. It’s a nice take on where Second Life is, as we contemplate where it’s going.